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Please use this identifier to cite or link to this item: http://digital.lib.ou.ac.lk/docs/handle/701300122/194

Title: Transformational Leadership - A journey to better customer relationship
Authors: Abeysekera, Nalin
Keywords: Transformational Leadership
Relationship Marketing
Issue Date: 2011
Publisher: LAP LAMBERT Academic Publishing
Abstract: This book discusses how the characteristics of Transformational Leadership (TL) can be used to have better customer relationship. More importantly the salespersons' TL has been observed. Both theories of Transformational Leadership and Relationship Marketing have been linked empirically. Finally it is recommending to the practitioners to use transformational leadership qualities of a salesperson to get more relationship oriented output with their customers.
URI: http://digital.lib.ou.ac.lk/docs/handle/701300122/194
ISBN: 978-3-8443-1026-9
Appears in Collections:Institutional Collection 01

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